Social Marketing and Activism

Social Marketing and Activisim


For this topic, we were given a presentation by an NGO activist. We learnt how Ngo’s have increased significantly and are now huge, powerful and deserve to be looked at with a critical eye.
NGO's mainly aim to create change and put a lot of pressure to obtain this change.
Some of the tactics used are social marketing and activism. Social marketing focuses on motivating individual change.
Most public health issues involve availability of resources and public policy decisions regarding restrictions on industry practice (as in the case of smoking) or access to health resources (as in the case of cancer and other forms of screening).
Concentrating public health resources and public funds on social marketing efforts deflects attention from the public policy decisions that would make the larger public health impacts. Worse, the focus on changing individual behaviour rather than public policy in a sense blames victims of public policy. By focusing on the need of the at-risk population to change their behaviour , the need for public policy change is obscured.


Social marketing has a short life span. Without sustained support it is unlikely that the full potential of such social marketing or health promotion efforts can be realised.
It does not work/change would not occur where persons do not recognise , or deny a health issue in their own lives thus the need for activism. Such adoption however requires political interventions
to support these efforts. Often, the most important interventions involve political decisions such as the willingness to enforce alcohol beverage control regulations or laws regarding youth access to tobacco products.

Political PR

Political PR begun in the 1900's as the media intensified its role in the conduct of political dialogue. Many politicians including Ronald Regan, Magaret Thatcher, Tony Blair have used public relations to manage the media, their image, for internal communications and information management.

Tony Blair was noted to have used Alistair Darling to manipulate the media to get across information to the public.
 In politics, not only is what you say important but how it is said and image is key in politics. So much so, that Magaret Thatcher changed her image to appeal favourably to the public.
In more recent times, political pr helped to make history by electing Barrack Obama as the first black president in the USA.
The public however has become increasingly aware of the PR battle for their hearts and minds and its misuse in the form of control, manipulation and influence and having become sceptical.

In the UK's forthcoming elections Gordon Brown and David Cameron have been using all in their power from their wives to family to David cameron's love for Take That and visiting popular radio stations such as Heart 106.2 to win the hearts of the nation. Next month will determine how effective the  PR war has been in choosing the next British Prime Minister.

GINOLA PR AGENCY TRANSFORMING BUSINESSES WITH SOCIAL MEDIA WEBCAST

Ginola PR Agency launched a social media webcast today 5th March 2010 on Jayne Boachie's blog , showing clients and potential clients how use social media to engage with customers and potential customers to better position their business, boost their brand and maximise profit.

The webcast shows clients and potential clients how to use social media sites such as Facebook, Youtube, twitter, google,flickr, and many other tools to engage with their customers and attract millions of potential customers to your business resulting in profit maximisation.

Key issues addressed in the webcast are what social media is and why it is so called, what are the sociological and cultural concepts behind social media and their relevance to PR. It shows clients and potential clients how Ginola PR will be using social media for businesses, the benefits to the client and any negatives to clients and how to deal with them.

The effort to create this webcast has been guided by forward thinking Ginola PR specialists who have the expertise and are leaders in the social media field.

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Bob Wild, chairman of the CIPR said "social media is a new revolution which is changing businesses. Ginola PR are the leading experts in this field and I have great confidence in their ability to show business how to succeed with social media."

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"Ginola PR Agency are the leading eperts in social media and can transfirm your business with their expertise" -Maggie May, vice president and general manager for Ronkito Uk.

 Ends


Editors Notes

Ginola PR was founded in 1995 and specializes in social media PR, SEO, digital marketing and creative services.


It has offices in USA, Asia, Europe, and Africa.

For the full SMPR go to pitchengine.


Agency Contact: Jayne Boachie

Tel:00442079876

Mobile: 0044795749274

Email: jayneboachie@hotmail.com

Global PR

The growth of technology, international media, global business and global politics has strengthened the role of global public relations. The olympics, football, music, film industry, Coca-cola, and McDonalds are a few examples of how globalisation has come about resulting in the need for PR.
Global PR practioners have to communicate across different time zones, cultures, languages and different communication delivery systems.
In order for successful global PR, communication is grouped into low and high context communication where context has to do with how much one has to know before one can communicate effectively.
High-context means that “most of the information is either in the physical context or initialized in the person, while very little is in the coded, explicit, transmitted part of the message.” (Hall, 1976, p 79). In comparison to the meaning of low-context communication is “the mass of information is vested in the explicit code” (p 70).
China and France are examples of high-context cultures and USA and Germany, low context cultures. China and France place great importance on ambience, decorum, the relative status of the participants in a communication and the manner of massage’s delivery whereas the USA and Germany sometimes ignore these differences.
The Germans for example try to hide information which is sacrificed even within a company or department whereas the French assume that the listener knows everything.
Knowing and being aware of the differences of high- and low-context cultures helps to avoid misunderstandings and creates a better basis for further discussions.





 

Feminisation Of PR and the Glass Ceiling

About 20 years ago, the PR industry changed from a male dominated industry to female, and at one stage the ratio of women to men in the PR industry in the UK was 65:35. In the MA in Public Relations class at the university of Westminster for example about 88 per cent of the class are women and are  the majority on most undergraduate and postgraduate courses.
Some  reasons for this dominance are

• The  industry is flexible for women up to a certain point,
• Women are more capable and better at communication than men, 
• Women are  naturally good multitaskers and therefore able to perform everyday PR tasks better than men.

As the number of women increased, so the men diminished and the stigma formed that the PR industry is a woman’s world and tagged the pink collar profession. Despite this  dominance of women however, the top positions are held by the few men in the industry!


Why is this the case and can women ever break the barriers? Lets find out.

Women lack the "M factor"

M factor being management qualities- apparently women are excellent at running a home, as well as working at marriage and having a career. When it comes to running a business however, "women do not have the capabilities to do so".

Family Affairs

Women at some point in their lives, take a break away from careers to start and run a family. The break away from work and upon their return to work the need to balance work with family life means that they are excluded from the top squad which demands total commitment and therefore the other sex.

Culture

In some cultures, such as in Africa and in some Arab states, it is the men who lead and therefore have the senior positions in companies. Women’s roles are deemed to be at home and therefore very difficult for women to get to the top.

Power Struggle
Getting to the top involves a power struggle which men can do easily and would fight for whereas women are more content to leave the men to have that fight. Those women who tend to are seen as bitches.

Fast forward twenty years on and is this still the case? Yes although more women can be found at the top than before. Why, because women are still women and are the ones still having babies. Although the testosterone levels in women have increased, the increase not significantly so to make women take part in the power struggle.

But this is changing.
Some women are

• Deciding not to have families at all in which case one obstacle removed and are able to take on the management function
• Some women ar delaying starting families hence can have the career, get to the top and then start their families at which point they can decide to retire.
• Combining careers with families and although not easy are able to do so very well

Women not getting to the top therefore is not about them not being capable it is about the choice women make.

More information on this topic can be found in Grunig, L, Toth, E and Hon, L’s book Women in Public Relations: How Gender Influences Practice.