Thursday 1 April 2010

Publicists and the PR Industry

Much of the PR role  of celebrities focuses on promotion, publicity  and medial relations. In the UK, Max Clifford is the leading publicists and he claims to have broken more tabloid front page stories than any other journalist.
Edward Bernays like Max Clifford, used the techniques of the publicists to create headlines for his clients kin the early 1900's. This has led to the celebrity PR and the publicists often being highlighted by the tabloid media as examples of the PR industry. In reality, although celebrity PR and the publicists are influential, they form only a small part of the global PR Industry.
Max Clifford may be unpopular and his role seen as a dark art but nonetheless, he has great power and influence and is undeniably in the making of mordern day celebrities.