Saturday 23 January 2010


Hello and welcome to my blog on Contemporary Theory and Issues in PR. On this journey, I will be sharing with you, learnings from the PR module, Contemporary Theory and Issues. PR being the dynamic and interesting sector it is, let's hope its an exhilarating and rewarding journey for all.

PR and Propaganda

War Propaganda to be precise was the first topic tackled! Pam Williams (our lecturer) started it off by asking us to deliberate in groups,how we would communicate to our audience in time of war. We discussed the various stakeholders to be addressed such as the soldiers, press, population etc and what are objectives and strategy would be.
This was then followed by a documentary War Spin: Media and the Iraq War (2002). A reexamination of the story of Private Jessica Lynch, this documentary revealed some troubling facts about how American news media often spins the truth in an effort to increase war-time morale.
John Kampfner, a political editor for the New Statesman, presented his version on what really happened to Jessica Lynch, and pointed out holes in the familiar stories that were broadcast to the public. By looking at several aspects of the news industry from a critical standpoint, WAR SPIN: THE MEDIA AND THE IRAQ WAR raised questions about the ethics of journalism.
My take on this, complete and utter amazement at how unethical and deceitful the entire communication was. One lesson learnt was that the truth will always out! This discussion on war propaganda will be continued.

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