Crisis Management

Crisis in today's business environment is very rampant and organisations have to be very vigilant to nip in the bud any issues they have before it turns into a crisis and ruins one's hard earned reputation.

From corporate scandals to whistleblowers and leaks to the press, to the ever ready and watchful eyes of pressure groups to, as Toyota learned the hard way " a bow that wasn't a bow enough" could land an organisation in a crisis situation and a hefty price tag (fall in share prices and damage to reputation etc).

In recent years, the development of technology in the form of social media means that any crisis is brought to the publics attention instantaneously and spread so quickly reputations are marred immediately.
However the good news about these technological changes is that just at it is quick to out a crisis, it can also be used to monitor or identify issues befor turning into a crisis.

Successful Crisis Management Tips

• The organisation's crisis comms manual should be constantly updated and easily accessible to employees  when required
• The internet must be given as much priority as other communication channels since failure to do so may be detrimental due to the influence soical media has
• International markets should also be considered equally to the local markets due to how small the world has became and how easily a crisis can spread to different markets
• A crisis must be dealt with openly rather than opt for legal action which may end up disaster and is not always the best option -being open and genuine can resolve/manage a crisis much better
• Get third parties on your side- public more trusting of  third paties than the organisation concerned in the time of a crisis
• Finally, it is better to prevent a crisis, therefore an organisation's affairs must be put into order such that any issues are spotted early before turning into a crisis