Political PR

Political PR begun in the 1900's as the media intensified its role in the conduct of political dialogue. Many politicians including Ronald Regan, Magaret Thatcher, Tony Blair have used public relations to manage the media, their image, for internal communications and information management.

Tony Blair was noted to have used Alistair Darling to manipulate the media to get across information to the public.
 In politics, not only is what you say important but how it is said and image is key in politics. So much so, that Magaret Thatcher changed her image to appeal favourably to the public.
In more recent times, political pr helped to make history by electing Barrack Obama as the first black president in the USA.
The public however has become increasingly aware of the PR battle for their hearts and minds and its misuse in the form of control, manipulation and influence and having become sceptical.

In the UK's forthcoming elections Gordon Brown and David Cameron have been using all in their power from their wives to family to David cameron's love for Take That and visiting popular radio stations such as Heart 106.2 to win the hearts of the nation. Next month will determine how effective the  PR war has been in choosing the next British Prime Minister.